Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Name: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Brand: Rowman & Littlefield Publishers, Inc.

Compiled automatically from public product data — the attributes on this page are assembled from the sources we hold, not written by a person or drafted by AI, and individual pages are not reviewed one by one. How we use AI →

Rowman & Littlefield Publishers, Inc. Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys is an advertising identified by EAN 9780742555457.

9780742555457 Certainty 75%

Brand: Rowman & Littlefield Publishers, Inc.
Category: advertising
Barcode type: EAN-13 / GTIN-13
GS1 registered country: Bookland (ISBN-13)
Data confidence: 75%

Product Details

Barcode (EAN/GTIN)	9780742555457
Product name	Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Brand / Manufacturer	Rowman & Littlefield Publishers, Inc.
Category	advertising
GS1 Prefix	978 — registered in Bookland (ISBN-13)
Barcode type	EAN-13 / GTIN-13
Data certainty	75%

Verified Product Facts

The barcode 9780742555457 passes the GS1 mod-10 check-digit test, so it is a structurally valid GTIN. Its 978 prefix was issued by the GS1 member organisation for Bookland (ISBN-13) — registration, not place of manufacture.

Recorded specifications

Batteries includedno

Batteries requiredno

Item weight363 grams

Number of items1

Package dimensions22.6 × 15.2 × 1.4 centimeters (L×W×H)

Package weight0.75 pounds

Part number0742555453_used

Product dimensions152.4 × 0.5 × 9 millimeters (L×W×H)

UNSPSC code55101500

Attributes as recorded in the product catalogue data we hold. Figures describe the packaged article and may differ between production batches.

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🟢 No recall found for this barcode · We matched this barcode against recall records from EU Safety Gate, Health Canada, US FDA, Transport Canada and 18 other national safety agencies (2026-10-15). Not every recall notice lists a barcode, so this is not a safety guarantee — check the brand owner or the regulator for the definitive record. Browse recalls by agency, country or year →

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Barcode Lookup API

Access this product programmatically via the ProductGuru free API:

GET https://myproduct.guru/scan/9780742555457

GET https://myproduct.guru/api/search?q=9780742555457

No API key required. Returns JSON with product name, brand, manufacturer, and more.

About EAN Barcode 9780742555457

Barcode 9780742555457 is a EAN-13 (GTIN-13) identifying Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys in the GS1 global system.

Barcode format: EAN-13 / GTIN-13 — 13-digit globally unique product identifier
GS1 prefix 978: assigned to companies registered in Bookland (ISBN-13)
Manufacturer: Rowman & Littlefield Publishers, Inc.
Scan compatibility: readable by any smartphone barcode scanner app

Frequently Asked Questions

What product has barcode 9780742555457?

Barcode 9780742555457 is Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, sold under the brand Rowman & Littlefield Publishers, Inc..

Who manufactures barcode 9780742555457?

Rowman & Littlefield Publishers, Inc. is recorded as the manufacturer of Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (barcode 9780742555457).

What country is barcode 9780742555457 from?

Based on the GS1 prefix 978, this product was registered in Bookland (ISBN-13).

Is barcode 9780742555457 a valid EAN?

Yes, 9780742555457 is a valid EAN-13 barcode with correct check digit.

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